Business English Office Phrase of the Day: ‘Wow factor’

Wow factor

In this Business English lesson, you’re going to learn the Office Phrase ‘Wow factor’

Let’s say it again. ‘Wow factor’

ACTIVITY

Now, let’s do an activity. I want you to guess the meaning of ‘Wow factor’ from the sentence below…

“Her books were gripping and exciting and certainly had the wow factor as she had a rising fan base and very positive reviews.”

WHAT IS THE ‘WOW FACTOR’ IN BUSINESS?

Its what a Business or person does to go above and beyond customer expectations in delivering a great product and service experience.

EXAMPLES

And here’s another example of how to use the phrase:-

“We’re going to completely re-decorate the office reception area, so there’s more of a wow factor when you walk in.”

And another example sentence…

“Your CV and working background are adequate, but there’s no real wow factor that will impress employers.”

And a final example…

“The Company most certainly went for the wow factor when they invested in virtual reality training.”

ACTIVITY

Ok, now it’s your turn. Here’s an activity for you. Use the Office Phrase ‘Wow factor’ to make a sentence. You can answer in the comments section below the YouTube Channel video and I’ll take a look.

LESSON END.

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